Crocs Footwear

As a part of my first re-branding project, the brand I decided to work with was Crocs. These shoes by themselves have so much personality. But according me, this is not translated in the way they market themselves and especially with their logo and other visual branding aspects that don’t live up to the fun personality of Crocs. For this re-branding project, I chose to work on the logo and revamp it to make it more interesting but still not deviate from the original Crocs logo. Besides that, I’ve also made a couple of changes in the main brand color and designed interesting social media posts that will go with the new brand identity. Presenting the new and improved Crocs!